Church and Coffee Connection

I came across this advice from a “mildly” (said in a sarcastic tone) successful CEO and I think it brings out some valuable thoughts to doing church and selling coffee. The following are some of his philosophies that Howard Schultz, CEO of Starbucks, shared in Success Magazine (April/May 2008). 

  • Care more than others think wise. Risk more than others think safe. Dream more than others think practical. Expect more than others think possible.
  • The best ideas are those that create a new mindset or sense a need before others do. It takes an astute investor to recognize an idea before it’s time.

  • Success should not be measured in dollars. It’s about how you conduct the journey and how big your heart is at the end of it.
  • Whatever you do, don’t play it safe. Don’t do things the way they have always been done.
  • Emphasize a strong commitment to reinvention and self-renewal to keep the entrepreneurial spirit alive. It encourages innovation.

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